No 7-Eleven

Resisting Chain Stores and Corporate Control

7-Eleven’s Identity Crisis: Health Food Nuts or Junk Food Huts?

As 7-Eleven bulldoze their way into New York City, their PR machine is hard at work trying to reinvent the Texas-based cigarette/gas/beer chain as some type of healthy eating oasis for our “underserved” neighborhoods. No small feat considering 7-Eleven is synonymous with KFC bucket-sized sodas, perpetually rotating hot dogs and mashed potatoes served from a vending machine.

But what they tell the press and what they market through their website, social media accounts and that awful junk food app are two completely different things.

7-Eleven - Website full of junk foodOn the 7-Eleven website, a majority of the products featured are unhealthy to say the least: sugary energy drinks, Mountain Dew soda and unidentifiable fried things.

7-Eleven - Facebook page full of junk foodThe 7-Eleven Facebook page isn’t much better. Of the 15 items shown, only 2 of them – water and fruit – are healthy.

Twitter feed full of junk foodIf you’re looking to slip into a sugar coma, look no further than the 7-Eleven Twitter account. Wash down a pile of greasy mini-tacos and a candy bar with a bucket of Big Gulp! SO healthy!

7-Eleven - App full of junk foodAnd let’s not forget their GPS junk food locator app!

Of course local bodegas carry some of these items as well but they don’t use junk food and sugar as their main marketing message the way 7-Eleven does. In a time when childhood obesity – and adult obesity for that matter – is on the rise, do we really need 7-Eleven’s junk food shacks on every corner? Don’t our neighborhoods deserve better?

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