Last week learned 7-Eleven has apparently “won” the hearts of 8 million New Yorkers by outfitting 4 of their 37 Manhattan locations with KeyMe kiosks. If you’re like us, you’re probably wondering WTF is KeyMe?
KeyMe is an 18-month old tech startup based in Long Island City that lets people get keys copied at one of their convenient kiosks. People can also use the handy KeyMe app to get copies of keys mailed to them. According to the KeyMe website, all one needs to do to obtain a copy of a key is simply remove it from its key ring and photograph both sides of the key against a white sheet of paper and upload. Yes, they are implying that their service is safe because the key has to be removed from the ring before being photographed and uploaded. Somewhere, the writers of Criminal Minds are salivating.
We’ll save the editorial on local laws catching up with disruptive technologies like KeyMe and Airbnb for another post, but this is a perfect example of 7-Eleven missing the mark on trying to integrate themselves into the neighborhood. Once again, 7-Eleven is offering a service we already have at our existing local home and hardware stores.
With the recent news of Target, Neiman Marcus, Microsoft, Skype and Snapchat all being hacked, why on earth would anyone trust their credit card information, home address and a digital copy of their apartment key to a startup company whose idea of bullet-proof security is a white sheet of paper?