If you’re searching for your next sugar high 7-Eleven has an app for that! While 7-Eleven’s PR machine is busy talking about the new fresh foods they offer, their Twitter account is talking sugar. Massive amounts of sugar.
The Texas-based 7-Eleven is desperate to reinvent themselves as a purveyor of healthy eating options, especially as they push their way into Manhattan, but the truth is they are all about junk food. A recent tweet by 7-Eleven offers a free Snickers candy bar to people willing to download the 7-Eleven app. To save you the time of downloading an app geared towards the sophisticated palates of young kids and stoners, the 7-Eleven app is nothing more than a store locator with large ads for junk food like donuts, chips, soda, caramel cube coffee, hot chocolate and cookies. “Refresh. Restore. Revitalize.” Regurgitate!
The junk food app contradicts the healthy new image 7-Eleven wants so badly to cultivate. In a recent article on The Global Fruit, a website nobody has heard of, 7-Eleven talks about its “renewed focus on fresh, prepared foods” with packaging and graphics “designed to appeal to Millennial consumers.” No word on who will pay for their insulin.